one pitch

•

one purpose

○

one pitch • one purpose ○

one pitch

•

one purpose

○

one pitch • one purpose ○

what is the cricket impact group?

For the past decade, AMHC has built a reputation for excellence in multimedia production, event management, and advisory services, working with leading sports teams, governing bodies, global corporations, and non-profits. From delivering high-impact events to creating engaging multimedia campaigns, AMHC has consistently brought creativity and strategy together to deliver results. 

The Cricket Impact Group is a natural extension of AMHC’s expertise and vision, designed to convene industry leaders and enthusiasts, foster collaboration, and create opportunities that drive the growth and influence of cricket across North America and the Caribbean.

  • CONVENE

    CIG will serve as a hub where key figures in cricket—players, league organizers, investors, brands, and fans—can come together to discuss the sport’s future and impact.
    This will include:

    Industry Summits & Conferences – Hosting high-level gatherings to explore cricket’s growth in North America, the sport’s role in fostering international partnerships, and its potential as a business and entertainment force.

    Networking & Roundtable Discussions – Facilitating meaningful connections between investors, team owners, sponsors, and policymakers to drive strategic growth.

    Community Engagement Events – Organizing fan festivals, cultural celebrations, and grassroots meetups to strengthen cricket’s presence at the local level.

  • COLLABORATE

    CIG will work with diverse partners to ensure cricket’s expansion is sustainable, inclusive, and impactful:

    Corporate & Brand Partnerships – Aligning with companies that see value in cricket as a growing sports market, offering sponsorship opportunities and collaborations.

    Nonprofit & Social Impact Initiatives – Working with NGOs and community groups to use cricket as a tool for social change, fostering inclusivity, diversity, and empowerment, particularly in underserved communities.

    Cross-Sport & Media Collaborations – Engaging with other sports leagues and entertainment sectors to create crossover opportunities that introduce new audiences to cricket.

  • CREATE

    CIG will lead forward-thinking initiatives that shape the future of cricket and its role in society:

    Grassroots Development & League Expansion – Supporting new leagues, academies, and training programs that bring more players into the game, from youth to professional levels.

    Technology-Driven Fan Engagement – Utilizing digital platforms, AI-driven analytics, and immersive media (VR, AR, streaming) to enhance how fans experience cricket.

    Diversity, Equity & Inclusion (DEI) Initiatives – Ensuring cricket remains a sport for everyone by championing gender equity, accessibility, and representation at all levels.

    Cricket’s Role in Global Progress – Showcasing how the sport can be a catalyst for diplomacy, business development, and social unity worldwid